1Isaac called Jacob, blessed him, and commanded him, “You shall not take a wife of the daughters of Canaan. 2Arise, go to Paddan Aram, to the house of Bethuel your mother’s father. Take a wife from there from the daughters of Laban, your mother’s brother. 3May God Almighty bless you, and make you fruitful, and multiply you, that you may be a company of peoples, 4and give you the blessing of Abraham, to you and to your offspring with you, that you may inherit the land where you travel, which God gave to Abraham.”
5Isaac sent Jacob away. He went to Paddan Aram to Laban, son of Bethuel the Syrian, the brother of Rebekah, Jacob’s and Esau’s mother.
6Now Esau saw that Isaac had blessed Jacob and sent him away to Paddan Aram, to take him a wife from there, and that as he blessed him he gave him a command, saying, “You shall not take a wife of the daughters of Canaan;” 7and that Jacob obeyed his father and his mother, and was gone to Paddan Aram. 8Esau saw that the daughters of Canaan didn’t please Isaac, his father. 9So Esau went to Ishmael, and took, in addition to the wives that he had, Mahalath the daughter of Ishmael, Abraham’s son, the sister of Nebaioth, to be his wife.
10Jacob went out from Beersheba, and went toward Haran. 11He came to a certain place, and stayed there all night, because the sun had set. He took one of the stones of the place, and put it under his head, and lay down in that place to sleep. 12He dreamed and saw a stairway set upon the earth, and its top reached to heaven. Behold, the angels of God were ascending and descending on it. 13Behold, Yahweh stood above it, and said, “I am Yahweh, the God of Abraham your father, and the God of Isaac. I will give the land you lie on to you and to your offspring. 14Your offspring will be as the dust of the earth, and you will spread abroad to the west, and to the east, and to the north, and to the south. In you and in your offspring, all the families of the earth will be blessed. 15Behold, I am with you, and will keep you, wherever you go, and will bring you again into this land. For I will not leave you until I have done that which I have spoken of to you.”
16Jacob awakened out of his sleep, and he said, “Surely Yahweh is in this place, and I didn’t know it.” 17He was afraid, and said, “How awesome this place is! This is none other than God’s house, and this is the gate of heaven.”
18Jacob rose up early in the morning, and took the stone that he had put under his head, and set it up for a pillar, and poured oil on its top. 19He called the name of that place Bethel, but the name of the city was Luz at the first. 20Jacob vowed a vow, saying, “If God will be with me, and will keep me in this way that I go, and will give me bread to eat, and clothing to put on, 21so that I come again to my father’s house in peace, and Yahweh will be my God, 22then this stone, which I have set up for a pillar, will be God’s house. Of all that you will give me I will surely give a tenth to you.”
Jacob was the son of Isaac and Rebekah, born immediately after Esau, and Abraham was his grandfather. He achieved the right of the firstborn by trickery, in offering his older brother, Esau, food in exchange for the birthright, who cared little for this position. He also received the blessing of firstborn from his father Jacob before his death by cunning, and with the assistance of his mother Rebekah.
After his deception of Esau, receiving the blessing from his father, Jacob escaped to his uncle Laban, who in turn deceived Jacob into working for fourteen years for the marriage of Jacob to Leah, and then his beloved Rachel. Laban also sought to deceive Jacob of wages, but God intervened to ensure he would prosper. In a time of trial, when he feared the wrath of Esau, upon returning to the land of Canaan, Jacob had an encounter with God, and his name was changed to Israel, the one who wrestles with God. Even though his early life was characterized by deception, God worked through the situation to ensure that Jacob would be the one in the line of the patriarchs, to create a great nation and ultimately fulfill His purposes in the earth, especially through the future Messiah. The Messiah would guarantee the promise of the land to Abram and a person who would rule over Abraham's descendants, but also He would bring blessings to all the people of the earth (Gen 12:1-3).
In spite of Jacob's early failure by deception, God worked through him, and finally, Jacob became a different type of man after his struggle with God. As one has said,
"Despite Jacob’s faults, God chose him to be the leader of a great nation that still bears his name today. But for this, it is unlikely that we would know much about Jacob, who appears to be in the middle of events while the key players are those around him. There is no great wisdom or bravery in Jacob to speak of, and we are tempted to see him as little more than God’s passive instrument. If we are tempted to think that, because we aren’t in the spotlight performing great acts for God, we are unimportant to Him, then we should consider the life of Jacob and know that, in spite of our failings, God can and will still use us in His plan."
For more on Jacob, see "Who was Jacob in the Bible?", https://www.gotquestions.org/life-Jacob.html